Keywords that appear on competitor websites Keywords with high search volume and alignments with business goals Keywords that have seasonal popularity but low relevance to your business Keywords that are trending on social media platforms regardless of relevance The correct answer is: Keywords with high search volume and alignments with business goals.
Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a modest budget, test thoroughly, then scale up what proves effective. Focus all budget on one single campaign type. The correct answer is: Begin with a modest budget, test thoroughly, then scale up what proves effective.