Hubspot Digital Marketing Certification

Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?

Sara TaylorComments Off on Your company uses a CRM to store sensitive customer data. How can you ensure data security and trust?
  • By allowing open access to only company employees
  • By setting access controls to limit data to only authorized users
  • By sharing access credentials widely for team collaboration
  • By storing all data in a single protected file

The correct answer is:

  • By setting access controls to limit data to only authorized users.

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Hubspot Digital Marketing Certification

FreshBites is a new online store selling meal kits. It has a limited marketing budget but wants to quickly build brand recognition and make its name memorable for potential customers. Which of the following strategies is most likely to use the availability heuristic to help FreshBites build initial brand recognition?

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To highlight a limited-time discount code that’s valid for 24 hours on their website and social media To feature detailed customer reviews prominently on their landing page and in email sign-ups To offer meal kits at a very low introductory price compared to competitors, mentioning this price in the first interactions with potential customers To […]
Hubspot Digital Marketing Certification

True or false? Understanding user behavior on your website can help you create a more effective marketing strategy.

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True False The correct answer is: True
Hubspot Digital Marketing Certification

What is the best practice for building the strongest communities?

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Posting consistently every day without fail Connecting members and facilitating peer-to-peer interactions Responding to every comment within minutes Using all available interactive platform features The correct answer is: Connecting members and facilitating peer-to-peer interactions.