You work for an online boutique selling unique, handcrafted jewelry. You notice many shoppers add items to their cart but don’t complete their purchase. Which digital marketing strategy should you prioritize to encourage these customers to finalize their orders?

• Shifting social media efforts toward creating humorous, viral video challenges to increase brand visibility
• Investing in attending B2B networking events and developing detailed whitepapers on the sustainable sourcing of materials
• Focusing primarily on optimizing your blog content about jewelry history for search engines
• Implementing follow-up emails reminding shoppers about their abandoned carts, perhaps with a small incentive

The correct answer is:

• Implementing follow-up emails reminding shoppers about their abandoned carts, perhaps with a small incentive.