Hubspot Digital Marketing Certification

Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?

Sara TaylorComments Off on Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?
  • Content creation and follower count
  • Your “why” (goals) and “who” (audience understanding)
  • Posting frequency and trending hashtags
  • Video content and paid advertising

The correct answer is:

  • Your “why” (goals) and “who” (audience understanding).

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Hubspot Digital Marketing Certification

True or false? When browsing online, consumers primarily rely on logical analysis of facts rather than cognitive shortcuts.

Sara Taylor

True False The correct answer is: False.
Hubspot Digital Marketing Certification

CodeCrafters is a B2B company that sells custom software solutions. They noticed some leads spend a significant amount of time browsing detailed feature pages but leave without signing up for a demo or downloading resources. Which of the following is the most effective approach for CodeCrafters to engage these leads using email marketing?

Sara Taylor

Adding these leads to a general newsletter list that sends weekly company updates and promotional offers Segmenting these leads by time spent on specific feature pages and sending trigger-based emails soon after their website visit, including relevant case studies or success stories Sending these leads a survey via email asking why they didn’t sign up […]
Hubspot Digital Marketing Certification

In the early stage of the buyer’s journey, what type of keywords should your content focus on?

Sara Taylor

Price point and features Technical specifications and detailed user guide Broad questions and education In-depth case studies and industry reports The correct answer is: Broad questions and education.