Hubspot Digital Marketing Certification

Select all that apply. Which of the following are key factors that increase consumers’ likelihood to trust marketers with their private information during online interactions?

  • Demonstration of a clear value exchange
  • Transparency about data collection and usage practices
  • Widespread use of popular social media influencers
  • Consumer control over their personal data

The correct answer is:

  • Demonstration of a clear value exchange
  • Transparency about data collection and usage practices
  • Consumer control over their personal data