True or false? A way to support your SEO success through email marketing is to survey your subscribers and use the feedback to shape your content and keyword research.

What is the benefit of monitoring your contacts’ behavior on your website for email marketing?

It empowers you to send emails at the exact same time every day. It identifies which links in your emails get the most engagement. It improves the likelihood that recipients will respond to calls-to-action in your emails. It provides data for segmenting your email list into relevant groups. The correct answer is: It provides data […]

Which of the following is NOT a cognitive bias?

Availability heuristic Bandwagon effect Retrospective cascade Scarcity bias The correct answer is: Retrospective cascade.

Which of the following is NOT one of the foundational components of a digital marketing strategy?

Planning your digital marketing campaigns Evaluating your existing digital channels and assets Building your buyer personas Implementing A/B testing for landing pages The correct answer is: Implementing A/B testing for landing pages.