True or false? A way to support your SEO success through email marketing is to survey your subscribers and use the feedback to shape your content and keyword research.

What is the primary benefit of adopting ethical data handling practices in your marketing strategy?

Building trust and long-term relationships Complying with data regulations Increasing data collection for targeting advertising Enhancing website traffic through data analytics The correct answer is: Building trust and long-term relationships.

What routine practice can help safeguard customer trust about data handling?

Allowing broad data access to minimize delays Limiting security alerts to prevent employee disruption Conducting regular audits of system access Addressing data concerns in response to customer complaints The correct answer is: Conducting regular audits of system access.

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

AI is designed to fully automate all marketing decisions. AI should be used primarily for basic data entry tasks. AI handles repetitive tasks, allowing marketers to focus on strategy and creativity. AI is too unreliable to be trusted with important marketing functions. The correct answer is: AI handles repetitive tasks, allowing marketers to focus on […]