True or false? Understanding user behavior on your website can help you create a more effective marketing strategy.

What should you consider when selecting keywords to guide your content strategy?

Keywords that appear on competitor websites Keywords with high search volume and alignments with business goals Keywords that have seasonal popularity but low relevance to your business Keywords that are trending on social media platforms regardless of relevance The correct answer is: Keywords with high search volume and alignments with business goals.

You’re planning an email campaign to nurture leads who downloaded a specific guide from your website. Which set of psychological factors and strategic steps should you primarily focus on to make the emails most relevant and effective?

Understanding the leads’ motivation and perception, using website behavior data to personalize content, and segmenting the audience based on their interests Analyzing historical purchase data, focusing on scarcity bias in messaging, and using broad demographic targeting Building a detailed buyer persona for the entire target audience, conducting A/B tests on subject lines, and showcasing customer […]

True or false? When browsing online, consumers primarily rely on logical analysis of facts rather than cognitive shortcuts.

True False The correct answer is: False.