True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

You should develop better photography skills like your competitor. You should post more often to increase engagement. You should focus on community engagement and connection more than follower count. You should focus on getting more followers first. The correct answer is: You should focus on community engagement and connection more than follower count.

What is the primary goal of integrating content marketing with SEO?

To prioritize immediate sales over customer education To help content be engaging and easily found by search engines To increase the frequency of advertisement displays To focus on short-term promotional offers The correct answer is: To help content be engaging and easily found by search engines.

A retail company wants to implement AI for customer retention. Which of the following is the most effective approach?

Using predictive AI analytics to identify customers at risk of churning and trigger automated retention campaigns Using AI to create and send generic retention emails Using AI primarily for inventory management and customer retention reporting Using AI chatbots to replace all customer service representatives and automate follow-ups The correct answer is: Using predictive AI analytics […]