True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

True or false? AI-driven segmentation and predictive analytics allow businesses to anticipate customer behaviors in real time.

True False The correct answer is: True

A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?

Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides. Concentrating on LinkedIn and NextDoor for professional networking with wedding planners. Focusing primarily on Threads and BlueSky for quick updates and customer service. Spreading efforts equally across all major platforms. The correct answer is: Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.

True or false? Offering users only a generic accept button for cookies is considered a best practice for transparency in data consent.

True False The correct answer is: False.