True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?

Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides. Concentrating on LinkedIn and NextDoor for professional networking with wedding planners. Focusing primarily on Threads and BlueSky for quick updates and customer service. Spreading efforts equally across all major platforms. The correct answer is: Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.

What is the primary goal of integrating content marketing with SEO?

To prioritize immediate sales over customer education To help content be engaging and easily found by search engines To increase the frequency of advertisement displays To focus on short-term promotional offers The correct answer is: To help content be engaging and easily found by search engines.

Which of the following is NOT a cognitive bias?

Availability heuristic Bandwagon effect Retrospective cascade Scarcity bias The correct answer is: Retrospective cascade.