True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?

Content creation and follower count Your “why” (goals) and “who” (audience understanding) Posting frequency and trending hashtags Video content and paid advertising The correct answer is: Your “why” (goals) and “who” (audience understanding).

Select all that apply. Which of the following are trends that drive online consumer behavior?

Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences The correct answer is: Social media influence Privacy considerations Personalization Omnichannel experiences

A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

Increase the budget immediately to get more clicks. Change the campaign goal from awareness to conversion. Review whether the campaign is meeting its stated awareness goals before making changes. Switch to a different social media platform. The correct answer is: Review whether the campaign is meeting its stated awareness goals before making changes.