True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

You plan to launch a new product in a culturally diverse market. How do you ensure your marketing campaign resonates well with the local audience?

By engaging with local teams to understand cultural norms By focusing on translating existing marketing materials By using catchy slogans that worked well in other regions By emphasizing global branding over local customization The correct answer is: By engaging with local teams to understand cultural norms.

Which of the following is NOT a way email marketing can provide support for your SEO strategy?

Driving highly engaged traffic to website pages, which results in improved metrics Prompting subscribers to leave positive online reviews for your brand Generating sitemaps for your website automatically based on email engagement data Promoting linkable assets via email to potentially earn backlinks from authoritative websites The correct answer is: Generating sitemaps for your website automatically […]

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

AI is designed to fully automate all marketing decisions. AI should be used primarily for basic data entry tasks. AI handles repetitive tasks, allowing marketers to focus on strategy and creativity. AI is too unreliable to be trusted with important marketing functions. The correct answer is: AI handles repetitive tasks, allowing marketers to focus on […]