True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

Fill in the blanks: ____ and ____ are two primary psychological drivers marketers should understand to create effective omnichannel strategies.

Price elasticity, market demand Customer demographics, purchase history Cognitive biases, social influence Product features, competitor analysis The correct answer is: Cognitive biases, social influence.

You want to improve your lead nurturing strategy for leads in the consideration stage of the buyer’s journey. Which approach is most aligned with best practices for consumer motivation, personalization, and ethical data use?

Sending a weekly newsletter to all contacts who signed up via the website, featuring your newest products Purchasing a third-party list of potential leads and sending them a mass email promoting a limited-time discount to motivate immediate purchase Analyzing the specific pages leads visit on the website to segment them, then sending automated, trigger-based emails […]

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.