True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

When setting up social media advertising campaigns, what is recommended for beginners regarding budget allocation?

Start with the maximum budget possible to get immediate results. Allocate budget equally across all available platforms. Begin with a modest budget, test thoroughly, then scale up what proves effective. Focus all budget on one single campaign type. The correct answer is: Begin with a modest budget, test thoroughly, then scale up what proves effective.

Your brand is partnering with an influencer to promote a product. What is the ethical way to handle the collaboration?

Do not disclose any payment to maintain impartial reviews. Use indirect language to refer to the partnership. Clearly label the content as sponsored. Focus on influencer reach and engagement metrics. The correct answer is: Clearly label the content as sponsored.

Which of the following is NOT a way email marketing can provide support for your SEO strategy?

Driving highly engaged traffic to website pages, which results in improved metrics Prompting subscribers to leave positive online reviews for your brand Generating sitemaps for your website automatically based on email engagement data Promoting linkable assets via email to potentially earn backlinks from authoritative websites The correct answer is: Generating sitemaps for your website automatically […]