True or false? Targeting keywords that align with each stage of the buyer’s journey can increase engagement and conversions.

Which statement best describes the current relationship between organic and paid social media?

Organic and paid social media are completely separate strategies that shouldn’t overlap. Paid social media has replaced the need for organic content entirely. Organic content builds foundational trust while paid social amplifies reach. Organic social media is more important than paid advertising for all businesses. The correct answer is: Organic content builds foundational trust while […]

Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

topic clusters niche slogans competitive pitches catchy headlines The correct answer is: topic clusters.

Select all that apply. Which of the following are trends that drive online consumer behavior?

Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences The correct answer is: Social media influence Privacy considerations Personalization Omnichannel experiences