Hubspot Digital Marketing Certification

A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

Sara TaylorComments Off on A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?
  • Increase the budget immediately to get more clicks.
  • Change the campaign goal from awareness to conversion.
  • Review whether the campaign is meeting its stated awareness goals before making changes.
  • Switch to a different social media platform.

The correct answer is:

  • Review whether the campaign is meeting its stated awareness goals before making changes.

Related Post
Hubspot Digital Marketing Certification

Your brand is partnering with an influencer to promote a product. What is the ethical way to handle the collaboration?

Sara Taylor

Do not disclose any payment to maintain impartial reviews. Use indirect language to refer to the partnership. Clearly label the content as sponsored. Focus on influencer reach and engagement metrics. The correct answer is: Clearly label the content as sponsored.
Hubspot Digital Marketing Certification

You’re a content manager preparing to launch a new campaign. How can collaboration between writers, marketers, and SEO specialists enhance the campaign’s success?

Sara Taylor

By aligning on the core message and business goals through collaborative sessions By prioritizing short-term sales targets over strategic planning By focusing on individual performance metrics to drive personal achievements By using independent team meetings to encourage multiple opinions of the campaign The correct answer is: By aligning on the core message and business goals […]
Hubspot Digital Marketing Certification

A fitness coaching business wants to create consistent, valuable content for its social media. Which approach best represents using content pillars?

Sara Taylor

Focusing on workout videos, nutrition tips, and motivation Alternating between promotional posts and user-generated content Following trending topics and viral challenges each week Prioritizing posting before-and-after transformation photos The correct answer is: Focusing on workout videos, nutrition tips, and motivation.