A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

• Increase the budget immediately to get more clicks.
• Change the campaign goal from awareness to conversion.
• Review whether the campaign is meeting its stated awareness goals before making changes.
• Switch to a different social media platform.

The correct answer is:

• Review whether the campaign is meeting its stated awareness goals before making changes.