Hubspot Digital Marketing Certification

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

  • AI is designed to fully automate all marketing decisions.
  • AI should be used primarily for basic data entry tasks.
  • AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.
  • AI is too unreliable to be trusted with important marketing functions.

The correct answer is:

  • AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.