A marketer wants to unify every touchpoint in a multi-channel campaign. According to the omnichannel strategy, what role does the website play?

• It provides a repository for downloadable files and resources.
• It is used to display promotional banners that aren’t shown elsewhere.
• It acts as a centerpiece of your brand by connecting all marketing efforts.
• It is a supplementary tool for posting content.

The correct answer is:

• It acts as a centerpiece of your brand by connecting all marketing efforts.