Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

Select all that apply. You want to ethically use both scarcity bias and the bandwagon effect in your marketing. Which of the following are appropriate ways of doing so?

Implementing real-time inventory updates on product pages and email alerts to show low stock when applicable Showcasing authentic customer testimonials and positive reviews on your website and social media platforms Featuring photos generated by AI, presented as real customers using your product, in social media posts and email newsletters Creating a sense of urgency by […]

You’re a content manager preparing to launch a new campaign. How can collaboration between writers, marketers, and SEO specialists enhance the campaign’s success?

By aligning on the core message and business goals through collaborative sessions By prioritizing short-term sales targets over strategic planning By focusing on individual performance metrics to drive personal achievements By using independent team meetings to encourage multiple opinions of the campaign The correct answer is: By aligning on the core message and business goals […]

True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

True False The correct answer is: False.