Fill in the blank: By evaluating keyword themes, you can create ____ that cover related subjects and capture a broader audience.

Which of the following is NOT one of the foundational components of a digital marketing strategy?

Planning your digital marketing campaigns Evaluating your existing digital channels and assets Building your buyer personas Implementing A/B testing for landing pages The correct answer is: Implementing A/B testing for landing pages.

Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?

Adding all these visitors to a general weekly newsletter about new arrivals and promotions Sending an immediate follow-up email asking why they didn’t purchase a power drill Using AI to predict which specific power drill they were most interested in and sending them a discount code for that single product Creating a segment for these […]

Which of the following is an example of AI already being integrated into everyday marketing tools?

A social media manager using automated post scheduling A marketer manually selecting ad bids for a campaign A salesperson calling customers individually to analyze their preferences A marketer using keyword suggestion tools to plan content The correct answer is: A social media manager using automated post scheduling.