Hubspot Digital Marketing Certification

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Sara TaylorComment(0)
  • Stop creating organic content and focus on paid ads.
  • Post the same content more frequently across all platforms.
  • Optimize their social content for search intent and include clear calls-to-action.
  • Switch to only video content formats.

The correct answer is:

  • Optimize their social content for search intent and include clear calls-to-action.

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