Hubspot Digital Marketing Certification

A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?

Sara TaylorComments Off on A B2B software company has created great content that performs well organically, but their website traffic from social media is disappointing. Which of the following strategies should they consider?
  • Stop creating organic content and focus on paid ads.
  • Post the same content more frequently across all platforms.
  • Optimize their social content for search intent and include clear calls-to-action.
  • Switch to only video content formats.

The correct answer is:

  • Optimize their social content for search intent and include clear calls-to-action.

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