True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

A software company launches a social media ad campaign to increase brand awareness. After two weeks, they have achieved 500,000 impressions and a reach of 50,000, but only 100 clicks to their website. The marketing manager wants to immediately increase the budget to get more clicks. What should they do first?

Increase the budget immediately to get more clicks. Change the campaign goal from awareness to conversion. Review whether the campaign is meeting its stated awareness goals before making changes. Switch to a different social media platform. The correct answer is: Review whether the campaign is meeting its stated awareness goals before making changes.

Which of the following is NOT a cognitive bias?

Availability heuristic Bandwagon effect Retrospective cascade Scarcity bias The correct answer is: Retrospective cascade.

Fill in the blanks: Intrinsic motivation is ____, while extrinsic motivation is ____.

behavioral, cognitive rational, emotional driven by internal rewards, driven by external rewards based on one’s needs, based on one’s values The correct answer is: driven by internal rewards, driven by external rewards.