True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

A retail company wants to implement AI for customer retention. Which of the following is the most effective approach?

Using predictive AI analytics to identify customers at risk of churning and trigger automated retention campaigns Using AI to create and send generic retention emails Using AI primarily for inventory management and customer retention reporting Using AI chatbots to replace all customer service representatives and automate follow-ups The correct answer is: Using predictive AI analytics […]

You’re a content manager preparing to launch a new campaign. How can collaboration between writers, marketers, and SEO specialists enhance the campaign’s success?

By aligning on the core message and business goals through collaborative sessions By prioritizing short-term sales targets over strategic planning By focusing on individual performance metrics to drive personal achievements By using independent team meetings to encourage multiple opinions of the campaign The correct answer is: By aligning on the core message and business goals […]

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

True False The correct answer is: True