“The continuous improvement of our website is an investment in driving even more value to our users and better results for the company. In a 2017 web design agency survey, it was found that running GDD resulted in 16.9% more leads and 11.2% more revenue six months after launch!” “Investing in continuous improvement ensures that […]
You build high-impact items that are easy and quick to accomplish. Conversion rate optimization (CRO). You eliminate the friction points and reduce the number of steps in your conversion funnel. You ensure the website is intuitive, inviting, and easy to use to help users solve problems. You provide a hyper-relevant experience for each user to ensure they get the […]
User research is used throughout the entire GDD methodology, but it’s especially common during the strategy stage and the plan step of the continuous improvement stage. User research is primarily done when first kicking off a new GDD engagement to better understand your audience. User research is primarily done during the launch pad stage when […]