True Or False? You Want To Strive For A Very Little Drop Off Between The Number Of People You Sent To And The Number Of People You Were Able To Successfully Deliver To.

What Does AIDA Stand For?

Attention, interest, desire, action Attention, interest, decision, action Attention, ideas, desire, action Attention, intention, decision, action Download HubSpot Email Marketing Certification Exam Answers (PDF)

To Help You Track The Health Of Your Database, You’ll Typically Want To Have A Few Segments That Help You Monitor That Health. What Is One Example Of A Segment To Track Health?

A segment that tracks all ineligible contacts A segment that tracks all emails sent A segment that tracks all actively subscribed contacts A segment that tracks all contact sources Download HubSpot Email Marketing Certification Exam Answers (PDF)

When Creating Your Overall Lead Nurturing Strategy, What Is Something You Want To Keep In Mind And Make A Part Of Your Strategy?

Treating your contacts the way you want to be treated and showing them value Contact management and segmentation Lead rotation for handoff to sales Only top-of-the-funnel contacts Download HubSpot Email Marketing Certification Exam Answers (PDF)