HubSpot Inbound Marketing Certification

You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?

Knowledge GlassComments Off on You are a marketer for a retirement community. Grouping users that explore several landing pages about different types of homes in your community as “people seeking to retire” is an example of what?
  • Creating a buyer persona
  • Journey mapping
  • Implicit segmentation
  • Explicit segmentation

Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

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HubSpot Inbound Marketing Certification

How can you ensure your blog content initiates action? Select all that apply.

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Include CTA offers for each of your personas. Use actionable and specific language. Design your CTA to stand out. Add exit intent pop-ups for each blog. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

Roughly how long should your buyer persona interviews take?

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10 minutes 1 hour 20 minutes 20 minutes a week for a month Download HubSpot Inbound Marketing Certification Exam Answers (PDF)
HubSpot Inbound Marketing Certification

True or false? People are protective of their privacy and do not want their experiences to be highly personalized.

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True False Download HubSpot Inbound Marketing Certification Exam Answers (PDF)