With Microsoft Advertising Editor, you can export what level of data?

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match Phrase match Exact match Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)

What is the main advantage of using dynamic text in your ads?

Allows you to exceed the character limits for Microsoft Advertising ads. Helps you find synonyms for the keywords you’ve chosen. Displays ads only to customers most interested in purchasing. Turns generic ads into custom ads. Download Bing Ads Accredited Professional Exam Answers (PDF)

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]