Which reports would you pull to better understand how Sitelinks are impacting campaign performance? Choose all that apply.

Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

Targeting Pay-per-click Optimization​ Incremental keyword bidding Download Bing Ads Accredited Professional Exam Answers (PDF)

You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

Campaign report Ad report Keyword report Search term report Ad group report Download Bing Ads Accredited Professional Exam Answers (PDF)

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals. Use a UET Tag Helper to reach your ROI goals. Report user activity on their websites to Microsoft Advertising None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)