Which reports require the activation of Advertising Features?

What report provides data on how specific sections of a website performed?

Top Events report Frequency and Recency report Location report Content Drilldown report Download Google Analytics Individual Certification Exam Answers (PDF)

What report shows the percentage of traffic that previously visited a website?

All traffic > Referrals report Behavior > New vs returning report Behavior > Frequency and Recency report Interests > Affinity categories report Download Google Analytics Individual Certification Exam Answers (PDF)

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Multi-Channel Funnel reports Goals reports Acquisition reports Ecommerce reports Download Google Analytics Individual Certification Exam Answers (PDF)