Which reports require the activation of Advertising Features?

What is the “Bounce Rate” in Google Analytics?

Percentage of sessions in which a user exits from a homepage Percentage of total site exits Percentage of visits when a user landed on a website and exited without any interactions Number of times users returned to a website in a given time period Download Google Analytics Individual Certification Exam Answers (PDF)

What feature must be enabled to use Multi-Channel Funnels?

Advertising Features Goals or Ecommerce Custom Dimensions In-page Analytics Download Google Analytics Individual Certification Exam Answers (PDF)

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True False Download Google Analytics Individual Certification Exam Answers (PDF)