Which reports indicate how traffic arrived at a website?

To recognize users across different devices, what is required for User ID?

Google Tag Manager A new Analytics account for reporting All of the above Sign-in that generates and sets unique IDs Download Google Analytics Individual Certification Exam Answers (PDF)

When linking a Google Ads account to Google Analytics, what is not possible?

Adjust keyword bids in Google Ads from Google Analytics Create remarketing lists in Analytics to use in Google Ads campaigns Import Analytics Goals and transactions into Google Ads as conversions View Google Ads click and cost data next to site engagement data in Analytics Download Google Analytics Individual Certification Exam Answers (PDF)

What scope applies to Custom Metrics?

User Hit Session Customer Download Google Analytics Individual Certification Exam Answers (PDF)