Which of these is an important factor in the paid search auction system?

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

Build an online store with an integrated payment system Set up a web-based money transfer software like PayPal Invest in a new website platform Use other platforms such as eBay or Etsy Download Google Digital Garage Certification Exam Answers (PDF)

When using a search engine, what is the name of a word or phrase somebody types to find something online?

Search phrase Search term Search query Search word Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.

Exact Match Random Match Direct match Close match Download Google Digital Garage Certification Exam Answers (PDF)