Which of these is an important factor in the paid search auction system?

Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Incorporate it within marketing materials across all channels to help raise customer awareness Create an email campaign letting your customers know why you are unique Film a video explaining your unique selling point and send it to employees Create a press release and distribute it through your channels Download Google Digital Garage Certification Exam Answers […]

Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

Long-hair keywords Long-tail keywords High-relevance keywords Top-tail keywords Download Google Digital Garage Certification Exam Answers (PDF)

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again Download Google Digital Garage Certification Exam Answers (PDF)