Which of these is an important factor in the paid search auction system?

Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.

Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again Download Google Digital Garage Certification Exam Answers (PDF)

What’s The First Step In The Search Engine Optimisation Process For Your Website?

Off-site optimisation Keyword research Writing fresh content Setting an ad budget Download Google Digital Garage Certification Exam Answers (PDF)

What is the purpose of the ‘See, Think, Do, Care’ framework?

To help determine a marketing strategy To help a business understand the customer journey online To help a business reach a global audience To give insight into specific customer groups Download Google Digital Garage Certification Exam Answers (PDF)