Which of the following is NOT a standard HubSpot object?

What does LTV measure?

LTV is the predicted revenue that one customer will generate throughout their relationship with a company. LTV is a quick indicator of a customer’s value relative to how much it costs to earn them. LTV is a marketing metric that measures the percentage of website visitors or users who complete a desired action, such as […]

What is metadata?

Metadata is a marketing term that refers to the process of optimizing your website’s coding and structure to improve its search engine ranking. Metadata is a type of cloud storage where all your important files and documents are securely stored. It guarantees that your data is always accessible and protected from any kind of loss […]

When is a session or contact bucketed under “Paid search” in HubSpot?

When a visitor comes from your paid search advertising campaigns‌ — ‌like from your Google Ads When a visitor comes from advertising campaigns made on social media websites or apps (like TikTok, LinkedIn, or Instagram) When a visitor comes from any agency partner you’ve hired or consulted with historically When a visitor has a paid […]