Which of the following is NOT a cognitive bias?

You’re a fitness equipment company with 10,000 Instagram followers, but your posts typically get only 50-100 likes and minimal comments. Your main competitor has 5,000 followers but consistently gets 400-500 likes and dozens of engaged comments per post. What does this comparison reveal about the difference between vanity metrics and meaningful engagement?

You should develop better photography skills like your competitor. You should post more often to increase engagement. You should focus on community engagement and connection more than follower count. You should focus on getting more followers first. The correct answer is: You should focus on community engagement and connection more than follower count.

What is the importance of having consistent messaging across all your channels?

It helps you target different audiences for every channel. It increases the chances that your visitors will see different promotions at once. It encourages users to visit all your social channels. It builds credibility with your audience. The correct answer is: It builds credibility with your audience.

True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

True False The correct answer is: False.