Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

You must first click on the Audiences tab. You must decide between Bid only or Target and bid in settings. Your data management provider must connect to the Microsoft Advertising custom audience feature. You must adjust the Default bid adjustment. None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

You can also use MAI to conduct international research by populating which boxes? Choose all that apply.

Country/region Language Demographic Gender ​None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Looking at traffic history is one way to improve your bidding strategy. True or false?

True False Download Bing Ads Accredited Professional Exam Answers (PDF)