Which bid strategies require conversion tracking to be set up? Choose all that apply.

When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

Quality Score LP User Experience Quality​ Impact (for keywords with QS of 5 or less) None of the above All​ of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate Ad relevance Landing page experience All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the ad. They affect the number of times your ad is displayed in a given month. They increase the likelihood that your […]