Fill in the blank: When tracking how visitors interact with your site, ____ can reveal which paths users take before converting or signing up.

True or false? Earned media is the exposure you gain through word-of-mouth marketing, such as positive reviews, guest blog posts, public relations, or customer experience.

True False The correct answer is: True

True or false? The digital world has reinforced the traditional linear model of how consumers connect with brands, making the customer journey more predictable.

True False The correct answer is: False.

What is the relationship between digital marketing and inbound marketing?

They are interchangeable terms with no meaningful difference. Digital marketing is the strategy, and inbound marketing is the collection of tools used to execute the strategy. Inbound marketing is a specific type of digital marketing that focuses only on paid search and social media advertising. Digital marketing provides the tools and channels, while inbound marketing […]