Fill in the blank: When tracking how visitors interact with your site, ____ can reveal which paths users take before converting or signing up.

You’ve launched new social, email, and ad campaigns. What is one strategy to anchor your marketing around your website?

To link every campaign back to a unique landing page on your website To direct all traffic to your company’s social media profiles To increase the frequency of your social media posts To prioritize paid advertising for engagement The correct answer is: To link every campaign back to a unique landing page on your website.

What is one way to ensure that SEO goals and content priorities are fully integrated?

By allowing each team to work separately By arranging regular meetings for insight-sharing By focusing on keyword density By sticking to predetermined content templates The correct answer is: By arranging regular meetings for insight-sharing.

True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

True False The correct answer is: True