When should you report on your marketing campaign performance?

When determining buyer personas, which type of information is most important to capture?

Psychographic information Demographic information Both are equal Your buyer personas are actual customers you’ve worked with. Download Hubspot Marketing Software Certification Exam Answers (PDF)

Which parts of your organization can benefit from buyer personas?

Marketing team Sales team Services team A and B A, B, and C Download Hubspot Marketing Software Certification Exam Answers (PDF)

Which of the following should you do before setting new KPI goals?

Identify current performance for your KPIs. Create a project plan to meet your goals. Identify your areas of opportunity. All of the above Download Hubspot Marketing Software Certification Exam Answers (PDF)