True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

What is a call-to-action button?

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page The core topic is featured in the image alt text Download Hubspot Marketing Software Certification Exam Answers (PDF)

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

True False Download Hubspot Marketing Software Certification Exam Answers (PDF)