HubSpot Marketing Software Certification

What’s the difference between a form and a lead flow?

Knowledge GlassComments Off on What’s the difference between a form and a lead flow?
  • Experience — forms are inbound. Lead flows are outbound.
  • Location — forms only exist on landing pages. Lead flows only exist on pillar pages.
  • Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.
  • Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

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HubSpot Marketing Software Certification

Which of the following metrics are marketing teams NOT likely to report on?

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Monthly website traffic Rate of visitors converted to contacts Rate of contacts qualified to be handed over to sales Individual sales users’ monthly quota Download Hubspot Marketing Software Certification Exam Answers (PDF)
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All of the following are ways you can report on a campaign EXCEPT:

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In the campaign itself In campaign analytics, under the reporting tool Both of the above None of the above: Campaign reporting is a default option in the marketing dashboard Download Hubspot Marketing Software Certification Exam Answers (PDF)
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What is a lead flow?

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A pop-up form A bot programmed to chat with prospects conversationally A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer An ungated piece of content Download Hubspot Marketing Software Certification Exam Answers (PDF)