What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?

Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

Data-driven attribution Custom floodlight variables Conversion cart data Budget bid strategies The correct answer is: Conversion cart data

If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?

You started the evaluation between one to two weeks. You started the evaluation after week four. You didn’t make optimizations or adjustments post-bid strategy launch. You reviewed performance data after conversion delay cycles passed. The correct answer is: You started the evaluation between one to two weeks.

What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?

You’d use custom formula and custom labels. You’d use custom formula and custom conversion. You’d use custom dimension and custom formula. You’d use custom conversion and custom labels. The correct answer is: You’d use custom formula and custom conversion.