What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

Website exclusions Keyword​ match types Targeting Incremental bidding Download Bing Ads Accredited Professional Exam Answers (PDF)

Before you create product ads in a shopping campaign, you must first do what? Choose all that apply.

Create a Product Catalog Claim your domain name and verify your URL Import your Excel file Export your CSV file Download Bing Ads Accredited Professional Exam Answers (PDF)

Which of the following aspects of Microsoft Advertising Editor can you customize?

Default keyword bids at the ad-group level Summary Grid columns Demographic targets for campaigns Device targets for ad groups All of the above Download Bing Ads Accredited Professional Exam Answers 2021 (PDF)