What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

Which of these Scripts options are available to you in Microsoft Advertising?

Reuse your Google Ads scripts by copying and pasting Finding a predefined script within the reference documents. Enabling complex operations through writing your own customized JavaScript code Manage your scripts under Logs in the main Scripts page All​ of the above Download Bing Ads Accredited Professional Exam Answers (PDF)

What is an example of layering remarketing with audience exclusions?

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it Banking advertisers: Show my ad to users who have (-) not logged in as a current customer Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days […]

Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate Ad relevance Landing page experience All of the above Download Bing Ads Accredited Professional Exam Answers (PDF)