- Building trust and long-term relationships
- Complying with data regulations
- Increasing data collection for targeting advertising
- Enhancing website traffic through data analytics
The correct answer is:
- Building trust and long-term relationships.
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Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.
E-books and influencer marketing Case studies and webinars Short-form videos and influencer marketing Webinars and short-form videos The correct answer is: Short-form videos and influencer marketing.
Alejandro works for Homebody’s Pro Tools, an e-commerce site selling DIY equipment. He’s noticed through website analytics that many visitors spend time on the power drills page but leave the site without taking further action. The company collected these visitors’ email addresses from past interactions, like abandoned carts or newsletter signups. Which of the following is the best strategy for Alejandro to re-engage these leads using email marketing?
Adding all these visitors to a general weekly newsletter about new arrivals and promotions Sending an immediate follow-up email asking why they didn’t purchase a power drill Using AI to predict which specific power drill they were most interested in and sending them a discount code for that single product Creating a segment for these […]
Select all that apply. Which of the following are trends that drive online consumer behavior?
Loyalty programs Social media influence Privacy considerations Personalization Omnichannel experiences The correct answer is: Social media influence Privacy considerations Personalization Omnichannel experiences