What is the key tactic in optimizing your PPC ads?

How many tags must you place on your site to track multiple campaigns?

One tag per campaign One tag per Ad Group One tag per Account One tag per website Download Bing Ads Accredited Professional Exam Answers (PDF)

With Call Extensions you can do the following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone Get calls from customers who click the number in your ad or dial it Have an answering service call back customers Get international calls anytime of day Download Bing Ads Accredited Professional Exam Answers (PDF)

Universal Event Tracking (UET) is a mechanism for advertisers to do what?

Determine your campaign conversion goals. Use a UET Tag Helper to reach your ROI goals. Report user activity on their websites to Microsoft Advertising None of the above Download Bing Ads Accredited Professional Exam Answers (PDF)