What do you call words or phrases that trigger ads when they match a customer’s search query?

Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

Broad match Phrase match Exact match Negative keyword Download Bing Ads Accredited Professional Exam Answers (PDF)

Which of the following might generate invalid clicks? (Select 2)

Trademark infringement Search engine robots Fraudulent activity Increased clicks due to recent news about your company Download Bing Ads Accredited Professional Exam Answers (PDF)

How many levels of organization are contained within the Hotel Ads structure?

1 2 3 4 5 Download Bing Ads Accredited Professional Exam Answers (PDF)