What do you call words or phrases that trigger ads when they match a customer’s search query?

The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select 2)

Determine if your ad and keyword are receiving impressions How many impressions were lost because of the conflict ​Which keywords and negative keywords are conflicting Whether the conflict is at the campaign or ad group level Download Bing Ads Accredited Professional Exam Answers (PDF)

With Call Extensions you can do the following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone Get calls from customers who click the number in your ad or dial it Have an answering service call back customers Get international calls anytime of day Download Bing Ads Accredited Professional Exam Answers (PDF)

Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

True False Download Bing Ads Accredited Professional Exam Answers (PDF)