What campaigns require manual tags on destination URLs for tracking?

To recognize users across different devices, what is required for User ID?

Google Tag Manager A new Analytics account for reporting All of the above Sign-in that generates and sets unique IDs Download Google Analytics Individual Certification Exam Answers (PDF)

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school” Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include” Custom Include filter with field “Campaign Name” and pattern “back to school” Custom Include filter with field “Page Title” and pattern “back to school” […]

What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel Compare goal conversions and measure changes to a website Track real-time business revenue Track actual revenue from conversions Download Google Analytics Individual Certification Exam Answers (PDF)