What are the elements of a traditional conversion path?

What is a call-to-action button?

A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer A pop-up form A snippet of text that Google serves on a search engine results page (SERP) Anybody your company communicates with in the course of doing business Download Hubspot Marketing Software Certification Exam Answers (PDF)

All of the following are ways you can report on a campaign EXCEPT:

In the campaign itself In campaign analytics, under the reporting tool Both of the above None of the above: Campaign reporting is a default option in the marketing dashboard Download Hubspot Marketing Software Certification Exam Answers (PDF)

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page The core topic is featured in the image alt text Download Hubspot Marketing Software Certification Exam Answers (PDF)