The process of building relationships with prospects with the goal of earning their business when they’re ready. A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action. A marketing effort focused on engaging with your leads and customers in a way that encourages […]
The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes A program to get into people’s inboxes The measurement of how successful a sender is at not getting lost in the spam folder The measurement and understanding of spam filters Download HubSpot Email Marketing Certification Exam Answers […]
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