True Or False? The World Has Changed And So Has How We Think About Inbound, Which Is Why Advertising Should Be Considered Part Of Your Marketing Playbook.

There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What’s An Action You Should Avoid?

Pausing marketing emails Sending out promotional sponsored posts and tweets during a crisis Assessing the planned blogging and campaign schedule for appropriateness Creating a blog post to address the situation as needed Download HubSpot Social Media Certification Exam Answers (PDF)

What Should You Do If Your Competitor Has A Big Public Blunder?

Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business. Amplify the competitor’s blunder, telling your followers “See this? We would never do this.” Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to […]

Why Do You Need To Use Leading Indicators Of Revenue Success When Calculating ROI On Your Social Media Strategy?

It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign. It can be months before you’ve closed new customers from a social media campaign. Understanding how you stack up to your competition can help you pivot and make better business decisions. Calculating ROI on social media […]