Fill In The Blank: The Snippet Of Copy That’s Pulled In From The Body Of Your Email Is The _________.

You Have One Goal For Your Email, And Your CTA Should Drive The Reader Toward That Goal. In Addition To Your CTA Button, How Else Can You Link To Your CTA?

By hyperlinking appropriate copy By editing alt-text By linking images to your offer All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)

When Planning An Effective Lead Nurturing Campaign, What Is The First Step That You Should Take As An Inbound Professional?

Setting goals Creating content Selecting personas Identifying the timeline Measuring and improving. Download HubSpot Email Marketing Certification Exam Answers (PDF)

What Is Graymail?

Email you technically opted in to receive but do not really want. Email you never opted in to receive and do not want. Email you opted in to receive and engage with. Email that’s delivered to your spam folder. Download HubSpot Email Marketing Certification Exam Answers (PDF)