The goal of why you’re sending it and then the carefully designed components layered on top of each other The segments you’re sending to and the deliverability goals of your email The template you’re using to send your email and the footer information you’re using The segments of contacts you do not send to and […]
Expectations Email layout Personalization All of the above Download HubSpot Email Marketing Certification Exam Answers (PDF)
Write for scalability. Use the overall inbound tone. Add preview text. Have unsubscribe links. Download HubSpot Email Marketing Certification Exam Answers (PDF)