True or false? Similar to other digital channels, email marketing primarily relies on consumers passively discovering content.

You work for an online boutique selling unique, handcrafted jewelry. You notice many shoppers add items to their cart but don’t complete their purchase. Which digital marketing strategy should you prioritize to encourage these customers to finalize their orders?

Shifting social media efforts toward creating humorous, viral video challenges to increase brand visibility Investing in attending B2B networking events and developing detailed whitepapers on the sustainable sourcing of materials Focusing primarily on optimizing your blog content about jewelry history for search engines Implementing follow-up emails reminding shoppers about their abandoned carts, perhaps with a […]

Fill in the blank: ____ are effective content types for reaching potential customers during the awareness stage of the buyer’s journey.

E-books and influencer marketing Case studies and webinars Short-form videos and influencer marketing Webinars and short-form videos The correct answer is: Short-form videos and influencer marketing.

Which statement best describes the current relationship between organic and paid social media?

Organic and paid social media are completely separate strategies that shouldn’t overlap. Paid social media has replaced the need for organic content entirely. Organic content builds foundational trust while paid social amplifies reach. Organic social media is more important than paid advertising for all businesses. The correct answer is: Organic content builds foundational trust while […]