Fill in the blank: Short strings of specific keywords with low search volume are called ___________.

What Do Website Analytics Allow You To Do?

Set up advertising accounts to drive continuous improvement Understand users behaviour and improve the effectiveness of your digital marketing efforts Interact with customers on your website to increase conversion Predict your users next move based on previous data Download Google Digital Garage Certification Exam Answers (PDF)

When looking to expand your business internationally on social media, what should you do first?

Treat all social media channels the same Use popular phrases and memes for that area Analyse platforms popular in that area Not advertise at all, as other countries don’t like social advertising Download Google Digital Garage Certification Exam Answers (PDF)

When Using Display Advertising, What Could You Include In An Ad To Achieve The Goal Of Driving More Sales?

Promotions and special offers Personalised messages Location specific information Product shots and detailed information Download Google Digital Garage Certification Exam Answers (PDF)