Roughly how long should your buyer persona interviews take?

If you’re trying to improve customer lifetime value, which phase should you focus on in your marketing flywheel?

Attract Engage Delight Consideration Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Buying insights reveal all of the following EXCEPT:

Which buyers are receptive and which will ignore you What attitudes prevent your buyers from considering your solutions The age range of your buyers What resources your buyers trust as they evaluate their options Download HubSpot Inbound Marketing Certification Exam Answers (PDF)

Checking for statistical significance when testing a new marketing channel ensures:

You developed a strong hypothesis. You’ve chosen the correct KPIs. You achieve similar results next time. Your hypothesis is correct. Download HubSpot Inbound Marketing Certification Exam Answers (PDF)