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Google Digital Garage Certification

Which of the following is a core benefit that content marketing can bring to a business’s online presence?

Knowledge Glass

It can improve sales by directing more traffic to your website It can enable a business to create a bank of content, which can be reused to create ads It helps a company identify its biggest competitors It provides you with another channel to push sales and promotional messages to customers on a regular basis […]
Google Digital Garage Certification

When Advertisers Run Online Ads That Typically Include An Image For People To Click On, It’s Called

Knowledge Glass

Search Engine Optimisation Banner advertising Display advertising Webpage advertising Download Google Digital Garage Certification Exam Answers (PDF)
Google Digital Garage Certification

Which of these is a good practice to keep in mind when sending emails to your contacts?

Knowledge Glass

Run an A/B test on your subject line to determine which one works best Send the same generic and simple message to your entire contact database Include enough content in the email so there is no need for them to click away to read further elsewhere Only include a call-to-action on the landing page you’re linking to […]