Hubspot Digital Marketing Certification

You’re planning an email campaign to nurture leads who downloaded a specific guide from your website. Which set of psychological factors and strategic steps should you primarily focus on to make the emails most relevant and effective?

Sara TaylorComment(0)
  • Understanding the leads’ motivation and perception, using website behavior data to personalize content, and segmenting the audience based on their interests
  • Analyzing historical purchase data, focusing on scarcity bias in messaging, and using broad demographic targeting
  • Building a detailed buyer persona for the entire target audience, conducting A/B tests on subject lines, and showcasing customer testimonials
  • Prioritizing viral social media content, ensuring high-contrast text on images, and relying primarily on scheduled email blasts

The correct answer is:

  • Understanding the leads’ motivation and perception, using website behavior data to personalize content, and segmenting the audience based on their interests.

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