Google Digital Garage Certification

Using Social Media For Business Purposes Can Be Very Different To Running Personal Profiles. If You’re Looking To Attract People To Your Social Network, What Tone Of Voice Should You Consider?

Stern & Serious Serious & Honest Fun & Inviting Engaging & Inviting Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

When It Comes To Knowing Which Social Media Platforms To Focus Your Efforts On, How Can You Work Out Which One Will Work Best For You?

Compare follower numbers across platforms Use online analytics tools to measure engagement See what competitor businesses are using Ask friends and family which platforms they use Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

Mobile Apps Are A Great Tool To Engage With Customers On The Go. What Is One Of The Major Benefits Of A Mobile App Over A Website?

Apps allow you to send push notifications Apps are easy to access on the app store Apps generally work on more mobile devices Apps allow you to collate more data on your customers Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

Fill In The Blank: When Search Engines Use Factors Like Geolocation, IP Address And Location Based Search Terms To Produce Geographically Tailored Results, This Is Called _____________.

Local Search Geo search Mobile search Organic search Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

When Designing Mobile Advertising Campaigns, What Is A Best Practice To Identify Which Keywords To Target?

Ask your audience what they search for when looking for similar products Use the Google Keyword research tool or Bing Keyword research tool Use a tool to harvest the keywords your competitors are using Use all the usual keywords from your website in your advertising account Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

“Because Online Attention Spans Are Shorter, A Great Hook Or Opening Sentence Is Important To Draw People In.” What Is This A Best Practice Example Of?

Writing engaging online copy Keeping the target audience in mind Understanding the user journey Being consistent in your approach to copy Download Google Digital Garage Certification Exam Answers (PDF)

Google Digital Garage Certification

When Looking To Promote Your Products And Services Locally, What Are The Benefits Of Using Search Engine Ads?

Everyone uses search engines You can target ads to a specific geographic area You can target ads to specific genders Search ads are cheaper than display adverts Download Google Digital Garage Certification Exam Answers (PDF)