An agency, professional crew and equipment Creativity, lots of experience and a large budget Creativity, planning and any budget Creativity, planning and high-quality equipment Download Google Digital Garage Certification Exam Answers (PDF)
Using videos in email marketing and social media is an effective way to do what?
Increase word of mouth referrals Engage and grow your audience Guarantee sales of your product or service Lower the cost of developing content Download Google Digital Garage Certification Exam Answers (PDF)
How can you take advantage of video for your product/services without actually making a video?
This isn’t possible Advertise on other people’s videos Use images with a call to action instead Share other people’s videos Download Google Digital Garage Certification Exam Answers (PDF)
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Consider removing the video from the platform Consider re-shooting your video based on comments Consider updating your preview images, video titles or descriptions Consider asking people to watch the whole video in the description Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: Website analytics can tell you _____________.
What time of day your website gets the most traffic How many mentions or likes you get on social media How well your competitor’s ad campaigns are doing The email addresses of visitors to your landing pages Download Google Digital Garage Certification Exam Answers (PDF)
Analytics can give you immediate valuable information about which type of customers?
Previous and current customers Current and future customers Previous and future customers Offline and online customers Download Google Digital Garage Certification Exam Answers (PDF)
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
How long people spend on your ‘How To Find Us’ page Which day of the week is most popular for bookings Whether your funny Tweet goes viral How many people visiting your site book a room with you Download Google Digital Garage Certification Exam Answers (PDF)
Most web analytics tools can tell you what information about the user?
Their contact details, their behaviour and their operating system Their location, type of device they’re using and pages visited Their location, type of device they’re using and contact details Their interests, when they delete their browser cookies and their location Download Google Digital Garage Certification Exam Answers (PDF)
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Try a different search engine Tweak the ad’s copy and analyse the results Hire a professional ad agency Delete the ad and try again Download Google Digital Garage Certification Exam Answers (PDF)
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Site search Acquisition Behaviour Search Console Download Google Digital Garage Certification Exam Answers (PDF)